Cross-National Differences in Website Appeal: A Framework for Assessment

Introduction o Objectives o Site Features Typological Perspectives Specific Features The Framework o Overview of Proposed Framework o Framework Components o Type Elevation Differentiation Priority o Assumption: Feature Groupings o Mechanism Levels Individual Level Societal Level o Assumption: Hierarchical Assessment o This Demonstration Method o Site Features Assessed o Questionnaire o Data Collection Results & Discussion o Sample o The Framework Individual Level Elevation Differentiation Priority Priority No. 1: Hot & Trendy Priority No. 2: Product Choice Priority No. 3: Back Up Services Priority No. 4: Language Over Quick Delivery Priority No. 5: Good Prices Priority No. 6: Company Credibility Priority No. 7: Customer Ratings o Summary of Societal Level Differences USA Austria Canada Iran Taiwan o Implications of the Framework for Behavioral Scientists o Implications for Practitioners o Conclusions Acknowledgments Footnotes References About the Authors